How to Choose Keywords for Amazon Ads!

 

1️⃣ Understand Your Target Reader

Before choosing keywords, know who your book is for:

• Genre (Romance, Thriller, Self-help, etc.)

• Reader age group (Teens, Adults, Seniors)

• Reader interests (travel, personal finance, fantasy worlds, etc.)

📌 Example: If your book is a cozy mystery, your readers might search for “whodunit books,” “cozy detective stories,” or “small town mystery novel.”

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2️⃣ Use Amazon’s Search Bar

Amazon’s search bar is free keyword research gold:

• Type your book’s main theme or topic.

• Amazon will auto-suggest related searches that buyers actually type in.

• Make a list of 20–50 suggestions.

📌 Example: Typing “self help” might give:

• self help books for women

• self help books anxiety

• self help books motivation

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3️⃣ Research Competitor Books

• Search for books similar to yours in Amazon’s bookstore.

• Check their product description, reviews, and ‘Customers also bought’ section for repeated phrases.

• Add these to your keyword list if they fit your audience.

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4️⃣ Use Keyword Tools

Free & paid tools can speed things up:

• Publisher Rocket (Paid – very accurate)

• KDP Rocket (Paid)

• Sonar by Sellics (Free)

• Keyword Tool (keywordtool.io) (Free with limited data)

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5️⃣ Include Buyer-Intent Keywords

Focus on phrases showing the reader is ready to buy — not just browse.

• “best fantasy novels 2025”

• “thriller books kindle unlimited”

• “romance books under 5 dollars”

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6️⃣ Mix Broad & Specific Keywords

• Broad keywords → Reach a large audience (e.g., “mystery novel”).

• Specific/long-tail keywords → Reach niche buyers (e.g., “Victorian-era London detective story”).

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7️⃣ Test, Track & Replace

• Start with 100–150 keywords in a broad match campaign.

• After 2–3 weeks, check Amazon Ads reports:

  • Keep keywords with high clicks & sales.

  • Remove keywords with many clicks but no sales.